Entrepreneurs
Never Fail

The Book and Case Studies from 20 Years of the Zell Entrepreneurship Program at Reichman University. 

This online repository of case studies is based on the book, Entrepreneurs Never Fail, written by Liat Aaronson, who has led the Zell Entrepreneurship Program for most of its 20 years and now serves as its chairperson. The book includes case studies on companies founded by program alumni of the Zell Entrepreneurship Program, a venture creation program for undergraduate students at Reichman University, which was founded and is generously supported by American entrepreneur, Sam Zell. This compilation of case studies represents the learnings and experiences of founders and their companies, whether created in the program or many years after.

“The word ‘failure’ is not in my lexicon.”
Sam Zell
Automobile
Technology
Finance
B2C
B2B
Team Building
Bootstrapping
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